European Project Semester at ISEP - EPS@ISEP

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marketing [2011/05/24 12:41] – [Market Analysis] epsg1wikimarketing [2011/05/31 19:40] (current) – [Market Analysis] epsg1wiki
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 **Vision** **Vision**
 +
 Due to the growing interest humidity level and its consequences, we propose an innovative humidifier that combines efficiency with simplicity. It is so important, because it is possible that if the relative humidity drops below 40%, excess of static electricity may cause sparks which can damage servers and IT equipment. Moreover, this is controlled by web interface and allows for 2 day of autonomy. It is also environmentally friendly because it consumes a lot of energy and it is compatible with EU directives. We want to provide humidifiers mainly for data centers in order to maintain proper humidity. Due to the growing interest humidity level and its consequences, we propose an innovative humidifier that combines efficiency with simplicity. It is so important, because it is possible that if the relative humidity drops below 40%, excess of static electricity may cause sparks which can damage servers and IT equipment. Moreover, this is controlled by web interface and allows for 2 day of autonomy. It is also environmentally friendly because it consumes a lot of energy and it is compatible with EU directives. We want to provide humidifiers mainly for data centers in order to maintain proper humidity.
  
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   * companies which offers services specially for humidifiers almost does not exist   * companies which offers services specially for humidifiers almost does not exist
   * however such a services are provided by companies dealing with air conditioning   * however such a services are provided by companies dealing with air conditioning
 +
 +**SWOT Analysis**
 +
 +__Strengths:__
 +  * Ecological 
 +  * Product may be used in places where is no running water
 +  * Cheap
 +  * Low cost of maintenance
 +  * No problem with suppliers – parts easy to get
 +  * Technological skills
 +  * Distribution channels
 +  * Individual needs compliance
 +  * Individual solutions
 +  * Production quality
 +  * Reliable product/ services
 +
 +
 +__Weaknesses:__
 +  * Lack of experience 
 +  * Lack of relationships
 +  * Lack of developed distribution network
 +  * Low budget
 +  * Problems with communication with the clients
 +  * Management
 +  * Unknown brand
 +
 +
 +__Opportunities:__
 +  * By selling via internet it is possible to get to more companies around the world
 +  * Possibility to expand Polish, Spanish and Hungarian market, and around the world
 +  * Build up distribution channels trough the internet
 +  * Changing customer tastes
 +  * Technological advances
 +
 +__Threats__ 
 +  * Competitors have a lot of experience
 +  * Unfamiliarity 
 +  * Technological advances
 +  * Changing customer tastes
 +
 +
 +
 +
  
  
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 ====== Marketing Mix ====== ====== Marketing Mix ======
 +
 +**PRODUCT**
 +
 +  * our humidifier (controlled by web interface, 2 days of autonomy, friendly to environment, compatible  with EU directives)
 +  * possibility for determining the active area
 +  * service (replacement of parts, solving problem with web interface)
 +  * guarantee for 1 years
 +
 +
 **PLACE** **PLACE**
 +
   * selling via internet with 30 day for testing   * selling via internet with 30 day for testing
 +  * website in different languages: English, Spanish, Hungarian, Polish, Portuguese
 +  * possible chat on the website to ask questions directly
 +  * in future few small shops 
 +
  
  
-**PRODUCT** 
-  * our humidifier 
-  * possibility for determining the active area 
-  * service 
-  * guarantee for 2 years 
  
  
 **PRICE** **PRICE**
 (I don’t know it – these are factors we have to take in account) (I don’t know it – these are factors we have to take in account)
 +
   * marketing objectives   * marketing objectives
   * marketing mix strategy   * marketing mix strategy
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   * competition   * competition
   * environmental factors   * environmental factors
 +  * discounts for bigger humidifiers 
 +  * stock of filters in promotion
 +
  
  
 **PROMOTION** **PROMOTION**
 +
   * ad in internet   * ad in internet
   * participating in EXPO   * participating in EXPO
-  * discounts for known clients +  * discounts for known clients
   * informational materials   * informational materials
   * sponsored articles   * sponsored articles
 +  * visiting potential customers
 +  * presenting the prototype  build for ISEP
 +
 +====== Summary ======
 +
 +It was observed that last few years people are more aware of influence of humidity level and due to that interest we decided to introduce a new humidifier, which is efficient, friendly to the environment and cheap to maintenance. Our humidifier has great potential – it can be suited easily to needs of customer, so it ensures customers’ satisfaction. 
 +To strengthen position of our company in the market we would like to provide also services associated with parts replacement and repair. 
  
  

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