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| marketing [2011/05/24 12:41] – [Market Analysis] epsg1wiki | marketing [2011/05/31 19:40] (current) – [Market Analysis] epsg1wiki | ||
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| * companies which offers services specially for humidifiers almost does not exist | * companies which offers services specially for humidifiers almost does not exist | ||
| * however such a services are provided by companies dealing with air conditioning | * however such a services are provided by companies dealing with air conditioning | ||
| + | |||
| + | **SWOT Analysis** | ||
| + | |||
| + | __Strengths: | ||
| + | * Ecological | ||
| + | * Product may be used in places where is no running water | ||
| + | * Cheap | ||
| + | * Low cost of maintenance | ||
| + | * No problem with suppliers – parts easy to get | ||
| + | * Technological skills | ||
| + | * Distribution channels | ||
| + | * Individual needs compliance | ||
| + | * Individual solutions | ||
| + | * Production quality | ||
| + | * Reliable product/ services | ||
| + | |||
| + | |||
| + | __Weaknesses: | ||
| + | * Lack of experience | ||
| + | * Lack of relationships | ||
| + | * Lack of developed distribution network | ||
| + | * Low budget | ||
| + | * Problems with communication with the clients | ||
| + | * Management | ||
| + | * Unknown brand | ||
| + | |||
| + | |||
| + | __Opportunities: | ||
| + | * By selling via internet it is possible to get to more companies around the world | ||
| + | * Possibility to expand Polish, Spanish and Hungarian market, and around the world | ||
| + | * Build up distribution channels trough the internet | ||
| + | * Changing customer tastes | ||
| + | * Technological advances | ||
| + | |||
| + | __Threats__ | ||
| + | * Competitors have a lot of experience | ||
| + | * Unfamiliarity | ||
| + | * Technological advances | ||
| + | * Changing customer tastes | ||
| + | |||
| + | |||
| + | |||
| + | |||
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| ====== Marketing Mix ====== | ====== Marketing Mix ====== | ||
| + | |||
| + | **PRODUCT** | ||
| + | |||
| + | * our humidifier (controlled by web interface, 2 days of autonomy, friendly to environment, | ||
| + | * possibility for determining the active area | ||
| + | * service (replacement of parts, solving problem with web interface) | ||
| + | * guarantee for 1 years | ||
| + | |||
| + | |||
| **PLACE** | **PLACE** | ||
| + | |||
| * selling via internet with 30 day for testing | * selling via internet with 30 day for testing | ||
| + | * website in different languages: English, Spanish, Hungarian, Polish, Portuguese | ||
| + | * possible chat on the website to ask questions directly | ||
| + | * in future few small shops | ||
| + | |||
| - | **PRODUCT** | ||
| - | * our humidifier | ||
| - | * possibility for determining the active area | ||
| - | * service | ||
| - | * guarantee for 2 years | ||
| **PRICE** | **PRICE** | ||
| (I don’t know it – these are factors we have to take in account) | (I don’t know it – these are factors we have to take in account) | ||
| + | |||
| * marketing objectives | * marketing objectives | ||
| * marketing mix strategy | * marketing mix strategy | ||
| Line 128: | Line 181: | ||
| * competition | * competition | ||
| * environmental factors | * environmental factors | ||
| + | * discounts for bigger humidifiers | ||
| + | * stock of filters in promotion | ||
| + | |||
| **PROMOTION** | **PROMOTION** | ||
| + | |||
| * ad in internet | * ad in internet | ||
| * participating in EXPO | * participating in EXPO | ||
| - | * discounts for known clients | + | * discounts for known clients |
| * informational materials | * informational materials | ||
| * sponsored articles | * sponsored articles | ||
| + | * visiting potential customers | ||
| + | * presenting the prototype | ||
| + | |||
| + | ====== Summary ====== | ||
| + | |||
| + | It was observed that last few years people are more aware of influence of humidity level and due to that interest we decided to introduce a new humidifier, which is efficient, friendly to the environment and cheap to maintenance. Our humidifier has great potential – it can be suited easily to needs of customer, so it ensures customers’ satisfaction. | ||
| + | To strengthen position of our company in the market we would like to provide also services associated with parts replacement and repair. | ||
