Differences
This shows you the differences between two versions of the page.
Both sides previous revisionPrevious revisionNext revision | Previous revision | ||
marketing [2011/05/24 12:48] – [Marketing Mix] epsg1wiki | marketing [2011/05/31 19:40] (current) – [Market Analysis] epsg1wiki | ||
---|---|---|---|
Line 75: | Line 75: | ||
* companies which offers services specially for humidifiers almost does not exist | * companies which offers services specially for humidifiers almost does not exist | ||
* however such a services are provided by companies dealing with air conditioning | * however such a services are provided by companies dealing with air conditioning | ||
+ | |||
+ | **SWOT Analysis** | ||
+ | |||
+ | __Strengths: | ||
+ | * Ecological | ||
+ | * Product may be used in places where is no running water | ||
+ | * Cheap | ||
+ | * Low cost of maintenance | ||
+ | * No problem with suppliers – parts easy to get | ||
+ | * Technological skills | ||
+ | * Distribution channels | ||
+ | * Individual needs compliance | ||
+ | * Individual solutions | ||
+ | * Production quality | ||
+ | * Reliable product/ services | ||
+ | |||
+ | |||
+ | __Weaknesses: | ||
+ | * Lack of experience | ||
+ | * Lack of relationships | ||
+ | * Lack of developed distribution network | ||
+ | * Low budget | ||
+ | * Problems with communication with the clients | ||
+ | * Management | ||
+ | * Unknown brand | ||
+ | |||
+ | |||
+ | __Opportunities: | ||
+ | * By selling via internet it is possible to get to more companies around the world | ||
+ | * Possibility to expand Polish, Spanish and Hungarian market, and around the world | ||
+ | * Build up distribution channels trough the internet | ||
+ | * Changing customer tastes | ||
+ | * Technological advances | ||
+ | |||
+ | __Threats__ | ||
+ | * Competitors have a lot of experience | ||
+ | * Unfamiliarity | ||
+ | * Technological advances | ||
+ | * Changing customer tastes | ||
+ | |||
+ | |||
+ | |||
+ | |||
Line 153: | Line 196: | ||
* presenting the prototype | * presenting the prototype | ||
- | ====== | + | ====== Summary ====== |
It was observed that last few years people are more aware of influence of humidity level and due to that interest we decided to introduce a new humidifier, which is efficient, friendly to the environment and cheap to maintenance. Our humidifier has great potential – it can be suited easily to needs of customer, so it ensures customers’ satisfaction. | It was observed that last few years people are more aware of influence of humidity level and due to that interest we decided to introduce a new humidifier, which is efficient, friendly to the environment and cheap to maintenance. Our humidifier has great potential – it can be suited easily to needs of customer, so it ensures customers’ satisfaction. |