European Project Semester at ISEP - EPS@ISEP

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--- marketing [2011/05/24 12:48] – [**Summary**] epsg1wiki
+++ marketing [2011/05/31 19:40] (current) – [Market Analysis] epsg1wiki
@@ Line 75: / Line 75: @@
   * companies which offers services specially for humidifiers almost does not exist
   * however such a services are provided by companies dealing with air conditioning
+**SWOT Analysis**
+__Strengths:__
+  * Ecological
+  * Product may be used in places where is no running water
+  * Cheap
+  * Low cost of maintenance
+  * No problem with suppliers – parts easy to get
+  * Technological skills
+  * Distribution channels
+  * Individual needs compliance
+  * Individual solutions
+  * Production quality
+  * Reliable product/ services
+__Weaknesses:__
+  * Lack of experience
+  * Lack of relationships
+  * Lack of developed distribution network
+  * Low budget
+  * Problems with communication with the clients
+  * Management
+  * Unknown brand
+__Opportunities:__
+  * By selling via internet it is possible to get to more companies around the world
+  * Possibility to expand Polish, Spanish and Hungarian market, and around the world
+  * Build up distribution channels trough the internet
+  * Changing customer tastes
+  * Technological advances
+__Threats__
+  * Competitors have a lot of experience
+  * Unfamiliarity
+  * Technological advances
+  * Changing customer tastes

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