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marketing [2011/05/24 12:57] – [Market Analysis] epsg1wiki | marketing [2011/05/31 19:40] (current) – [Market Analysis] epsg1wiki | ||
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* however such a services are provided by companies dealing with air conditioning | * however such a services are provided by companies dealing with air conditioning | ||
- | **SWOT** | + | **SWOT |
__Strengths: | __Strengths: | ||
- | * ecological | + | * Ecological |
- | * product | + | * Product |
- | * cheap | + | * Cheap |
- | * low cost of maintenance | + | * Low cost of maintenance |
- | * no problem with suppliers – parts easy to get | + | * No problem with suppliers – parts easy to get |
+ | * Technological skills | ||
+ | * Distribution channels | ||
+ | * Individual needs compliance | ||
+ | * Individual solutions | ||
+ | * Production quality | ||
+ | * Reliable product/ services | ||
__Weaknesses: | __Weaknesses: | ||
* Lack of experience | * Lack of experience | ||
+ | * Lack of relationships | ||
+ | * Lack of developed distribution network | ||
* Low budget | * Low budget | ||
* Problems with communication with the clients | * Problems with communication with the clients | ||
+ | * Management | ||
+ | * Unknown brand | ||
+ | |||
__Opportunities: | __Opportunities: | ||
- | * By selling via internet it is possible to get to more companies around the word | + | * By selling via internet it is possible to get to more companies around the world |
+ | * Possibility to expand Polish, Spanish and Hungarian market, and around the world | ||
+ | * Build up distribution channels trough the internet | ||
+ | * Changing customer tastes | ||
+ | * Technological advances | ||
__Threats__ | __Threats__ | ||
- | * Competitors have a lot of experience | + | * Competitors have a lot of experience |
+ | * Unfamiliarity | ||
+ | * Technological advances | ||
+ | * Changing customer tastes | ||